Do you have a passion for self-improvement and personal development? Would you love to start blogging about Personal Development but have no idea how or where to get started?
Don’t worry. We were all in the same shoes at one time in our online careers. You have made the most important first step by starting your research and landing on my website. My names Martin and I’m a full-time blogger and affiliate marketer and I just love teaching people just like you on how to get off to the best possible start.
Creating a blog about your passion, hobby or Interest is easy. If you have a real interest in the niche you want to write about then the whole process is made 100 times easier. You will be required to write a lot of content over your blogging career and if you have a real interest in the subject then writing about it, researching it never gets boring.
A LOT of bloggers pick a niche only because the niche research they have done indicates its a profitable niche and one that could potentially make them a lot of money. While this approach works well, the trouble arises when you have no interest in the subject and you start to procrastinate over writing content or researching new ideas for fresh content.
If you do not have a natural steely determination to just get the job done regardless of if you enjoy writing about the subject or not then most likely you will quit before seeing any real results.
It takes time to gain momentum when writing blog posts as google will take its time to rank your content. Your content needs to be good and with very good keyword research done to have even the slightest chance of hitting that coveted 1st page on google, but more on this later.
Ok enough rattling on. let’s get down to business and dive into your burning question on ‘how to start a blog about personal development’
How To Start A Blog About [any passion or interest] and in your case Personal Development is pretty much the same process.
As a side note… Just in case you are more worried about the technical aspect of actually creating the Blog, designing it, and all that stuff I want to put your mind at ease right now. This is the easiest part. Yes even for someone with ZERO technical knowhow.
The platform I use is the Wealthy Affiliate University. Wealthy Affiliate is an online Community and Learning Platform which supplies all the tools to actually build your blog, host it and all the bells and buzzers you will ever need to have a kick-ass looking blog in no time at all. You will be guided every step of the way. Oh, and using it is Free. Yup, that’s right, FREE. There is a premium version but it’s NOT required. Set up your account and profile HERE – no credit card required.
Watch the short video tutorial below where I show you how super simple it is to have your brand new blog up and running using a free Wealthy Affiliate Account. No credit card needed just 15 minutes of your time to create your blog and get familiar with the wealthy affiliate back office. Then jump back here and finish reading the info below.
Get Your FREE Wealthy Affiliate Account and Blog HERE
How To Start A Blog About Personal Development
First off you need to do your research. As you already have (I hope) a passion or strong interest in the Personal Development niche, the research part will be fun. I will make this process very easy for you as I have personally done over 3 hours of research for this post and I’ll lay it all out below.
Hopefully, this makes life a bit easier for you.
Please bookmark this post for future use as the customer avatar research below will come in very handy if you are ever creating paid ads on Google, Facebook, or Bing. You might think that you’ll not be doing paid advertising but you’ll be wrong. As soon as you have an article or post that’s doing well with organic traffic and it’s generating revenue then it will make perfect sense to run paid traffic to a page you know converts well.
Personal Development is a very broad niche with lots of big fish dominating the space… You will most definitely want to target and write about a sub-niche inside the personal development niche.
Here are a few sub-niche ideas within the self-improvement personal development niche
- The philosophy of happiness
The practicality of happiness
The pursuit of happiness
How to be happier
How to sustain happiness
- Should you be successful?
How can I be successful?
- How to sustain it
How to have it when you don’t know where to start
Motivational quotes and articles
- How to sustain it
Using Low Competition Keywords
There are many, many more sub-niches inside the Personal Development Niche, those are just a few I found by searching on google and all can be targeted with low competition keywords which you can rank on the first page of google with without much hassle.
If you are brand new to all this and I’m using phrases you do not really understand such as ‘low competition keywords’ then do not worry about it. Once you create your Free Wealthy Affiliate Account you get full access to the world-class Keyword research tool JAAXY as part of your free account and will get the training on how to use it to find a goldmine of low competition keywords you can choose then write content around.
Using The JAAXY Tool To Find Low Competition Keywords
Look at my example below:
I typed in the JAAXY search bar from within my Wealthy Affiliate Account – ‘How to sustain happiness’ which was one of the sub-niche titles in my list above.
See the screenshot below on the results.
The training you will get inside Wealthy Affiliate will teach you to only target keywords that have the following Criteria:
Have a monthly average search volume of above 40
Have a QSR below 100 (QSR is simply the number of other websites online targeting that exact keyword phrase – anything under 100 is good)
The 3 keyword phrases I have placed an arrow at are perfect to write content around and you will give yourself the best possible chance to hit the first page of Google if you follow the training and write engaging content around low competition keyword phrases like that.
You might be wondering why the heck we would target keywords with such low searches per month. The answer is simple.
When you are just starting out getting on the first page of google for a high volume Keyword is impossible. Your content will never get seen by anyone. But target these lower searched terms and you will land on page one for a lot of them. Google will reward you big time and over time you will start ranking for the higher volume terms.
It’s better to rank on the first page of google with one post and get 30 visitors per month than land on page 2 or worse and get zero visitors. It’s simple math and the strategy works very, very well.
Are you getting this yet? Its all to do with your keyword research. Do this part right and you are halfway there. As long as your content is good and you are picking interesting topics to write about that actually solves a problem or answers a question your reader is researching then you are doing a good job.
making money from your blog is obviously going to be on your mind. I am specifically avoiding talking about this in this post as it’s all expertly covered in the Wealthy Affiliate University. You need to build your blog first and get good content on there so you can start the whole process of Google indexing your site and moving your articles up the ranks.
Monetizing your website will then become your primary focus.
Below I am going to lay out my research notes on different targeting options you have inside the Personal Development Niche.
Please save this post as this information will be very useful the more experienced you become.
You can use this information if you ever create Facebook ads, google ads etc.
There are a lot of excellent resources you can use to research fresh content for your Personal Development Blog.
Social Influencers In The Personal Development Niche
Social Influencers have the finger on the pulse of their niches and more times than not social influencers are naturally charismatic people who have a very large following in their specific niche. Below is a list of some of these social influencers. Check them out and see what kinds of posts they are posting, what kind of engagement they get. Check out their websites and see their content.
This type of research is invaluable if you are just starting out. Never try to reinvent the wheel when it comes to marketing. Find out what works and put your spin and ideas on it and you have a recipe for massive susses.
Personal Development Social Influencer Links
Knowing your audience is a very important skill to learn. Doing some research will put you ahead of 99% of your fellow bloggers in your niche as most will never do any research and will write content and promote products that they think their readers will like.
This is the wrong way to do things. Researching what they buy and where they hang out, what shops they shop in, what social media pages they like is all readily available online.
Below is some of this information I gathered while researching the Personal Development Niche
Your Perfect Customer/Readers Avatar
(Taken from Facebook analytics)
The people who are most likely to be passionate about self-improvement and personal development are:
Men and Women, ages between 25 and 54.
Single parents who live in some of the most rural parts of the country.
They rank high for working women and most are homeowners with high equity to home values. These “Boomer”-age singles are all homeowners who work in mainly white-collar professional, administrative and managerial jobs. Their education and income place them about average in the middle class.
Celebrities Your Perfect Customer/Reader Would Potentially Follow
John C. Maxwell
Les Brown (speaker)
Shows & Magazines the might subscribe to
The Mind Unleashed
Where They Shop
Buddha Jewelry Organics
Other Related Audiences To Target (Less Refined)
Personal development, Self-help, Self Improvement, Self Development, Personal and Spiritual Growth, Self-confidence, Self Motivation, Daily Inspiration and Motivation, Positive Energy+, LIVING POSITIVE, Positive Thoughts, Think Positive, Soul Inspiring, “Positive Attitude”, How To Think Positive, Live, Believe, Inspire., Power of Positivity, Positive Thinkers., Living Happy, Action for Happiness, Be Inspired, Positive Life Tips, Happiness In Your Life, Be Optimistic, Life is Positive, Beyond Positive Thinking, Think positive, be positive… :), Motivational Speaker, Positive Attitude Quotes, Daily Inspirational Quotes, Inspirational Quotes, Motivational Quotes, Wisdom Quotes, Motivational Words, Daily Motivation, Motivational Thoughts, Living a Happy Life, Awesome Quotes, Best Quotes, Best Quotes Ever, I Love Quotes, Quotes for You, Daily Quotes, Amazing Quotes, Quotes/Sayings, Sayings and Quotes, Inspiration Quotes, Best Love Quotes, Love Sayings, Love Quotes – 16quotes.com, Romantic Quotes.
Reach of Mined Audience: 17,000,000
Ok, hope I’ve not just overwhelmed you 🙂
I’m not trying to honestly.
The info I have just given you gives you such a head start in your niche. If you go ahead and join Wealthy Affiliate and just give it your all I promise you you will be seeing amazing results in only a few short month’s time.
Do the training
Follow the plan.
DO NOT QUIT…. EVER –
Don’t be in the 98% who fail to build a successful online business. Come join the 2% club who do make it online. You deserve it.
Grab your free Wealthy Affiliate Account HERE.
Check out the Owner of Wealthy Affiliate ‘Kyle’ giving a fantastic walkthrough and explanation video of what you can expect when you join WA:
Any comments or questions? Leave them below or hit me up inside Wealthy Affiliate.
Hey, dudes and dudettes 🙂 Thanks for stopping by my blog. I hope you are enjoying and getting some value from my posts! I’m Martin and I’m the owner of Clear Sky Learning. I have been enjoying online success in the affiliate marketing and eCommerce arena since 2013. I’m here to help guide and teach newcomers how to get started in the crazy online world of affiliate marketing.
Grab your free tools, training, and website HERE, and let’s get to work!